What we noticed
Under your main page's figures, Wunderly writes up to five insights in plain English: what's connected to people reaching out, what isn't, and what changed. Each comes from a written rule, and each says how it was counted. No AI writes any of it.
Which notes show
Notes about reaching out come first, then traffic that doesn't reach out, then traffic itself. Within each, the largest difference wins. A rule shows at most one note at a time.
Why a rule stays quiet
Every rule has a minimum: below it, it says nothing rather than guess from a handful of visits. A new site sees “Not enough visits yet to compare pages.” for a while. When the rules had enough to go on and nothing stood out, the page says so.
The rules
| Rule | Says | Needs at least |
|---|---|---|
| Page lift | Visitors who looked at your Gallery were almost 4 times as likely to reach out. | 30 visitors who viewed the page, 30 who didn't, and 5 of its visitors who reached out afterwards. |
| Best source for requests | Google brought 9 of your 12 quote requests, worth about $13,900. | 5 quote requests. |
| Form stop | Most people who stopped in your quote form left at “How big is the deck?”. | 20 people who opened the quote form. |
| Price threshold | Above an estimate of $8,000, most people didn't send their quote request. | 10 people shown an estimate on each side of the amount. |
| Slow page that loses people | Your Services page takes 6.1 seconds to load on phones, and 7 in 10 phone visitors leave it. | 30 phone visits that started on the page. |
| Hidden from Google | Your Gallery page tells Google not to list it, and it's one of your best pages for reaching out. | The page has reach-out data: at least 1 visitor who reached out after viewing it. |
| Form accessibility | A question in the form on your Contact page has no label a screen reader can announce. | Any field the check finds. |
| Weak source | Your Facebook ads brought 304 visitors but only 2 reached out. Most saw one page. | 100 visitors from the source. |
| Broken link on a busy page | A link on your Gallery page is broken, and it's one of your 10 busiest pages. | The page is one of your 10 pages with the most visitors. |
| Search snippet missing | Your Railings page has no description for search results. | The page had at least 1 visitor in the period. |
| Traffic change | Visitors were up 25% on the 30 days before. | 50 visitors in each period, and a whole earlier period. |
| New source | New in the last 30 days: 304 visitors from Facebook ads. | 10 visitors from the source, and a whole earlier period. |
Each rule's full method, and exactly when it fires, is on How we count. The notes about slow pages, search snippets, broken links and form labels come from the weekly site checks.