Wunderly and Google Analytics
Google Analytics sets cookies on your visitors' devices2. Wunderly is one page you read in a minute, sets no cookies, and tells you who reached out. Here's where they differ.
Facts checked on October 18, 2026, each against its source. Every number links to where it came from.
Side by side
| What | Wunderly | Google Analytics | Better at this |
|---|---|---|---|
| Cookies | No cookies and nothing stored on the device. A visitor is a daily key made from the IP address, the browser and your site, and the IP address is never stored.1 | Sets a _ga cookie to tell visitors apart, and a second one for sessions, each kept for 2 years.2 | Wunderly |
| Asking visitors first | No cookies, so there's no banner to show.1 | Consent mode changes what Google's tags collect by what visitors agree to.3 | Wunderly |
| IP addresses | Never stored.1 | Not logged or stored.4 | About even |
| How long your data is kept | Each pageview for 90 days, daily totals for 25 months, requests until you delete them.5 | Visitor and event data for 2 or 14 months on the free version, for explorations; longer on 360.6 | About even |
| Numbers held back | Every figure is counted in full, with its method on How we count.7 | Data thresholds can hold some data back, and you can't change them.8 | Wunderly |
| Forms | A contact form and a quote form with a live estimate, built in. Each request shows the pages the person looked at first.9 | Counts form starts and submits on your own forms, with enhanced measurement.10 | Wunderly |
| Search, speed and accessibility checks | Weekly search, speed and accessibility checks, with a fix list.11 | We didn't find this on Google Analytics's pages. | Wunderly |
When to pick Wunderly
Pick Wunderly if you want one page you can read in a minute, no cookie banner, and the people who reached out listed with what they looked at first. The two can run side by side.
Sources
- Wunderly Docs: Privacy on your site, opened October 18, 2026
- Google for Developers: Set up consent mode on websites, opened October 18, 2026
- Analytics Help: Privacy controls in Google Analytics, opened October 18, 2026
- Wunderly Docs: Data and deletion, opened October 18, 2026
- Analytics Help: Data retention, opened October 18, 2026
- Wunderly: How we count, opened October 18, 2026
- Analytics Help: [GA4] About data thresholds, opened October 18, 2026
- Wunderly Docs: Your two forms, opened October 18, 2026
- Analytics Help: Enhanced measurement events, opened October 18, 2026
- Wunderly Docs: Weekly site checks, opened October 18, 2026
Something here out of date? Write to support@usewunderly.com and we'll fix it.