Wunderly and Fathom
Fathom and Wunderly both count visitors without cookies, on one simple page. Wunderly adds a contact form and a quote form, plain-English insights and weekly checks of your pages. Here's where they differ.
Facts checked on October 18, 2026, each against its source. Every number links to where it came from.
Side by side
| What | Wunderly | Fathom | Better at this |
|---|---|---|---|
| Paying yearly | Ten months' price: $190 a year for your first site.1 | Two months free.2 | About even |
| Free trial | 14 days with everything, no card.1 | 7 days, with a card.2 | Wunderly |
| Counting without cookies | No cookies and nothing stored on the device. A visitor is a daily key made from the IP address, the browser and your site, and the IP address is never stored.3 | A SHA-256 signature of the IP address, the browser, the site and a salt that changes at midnight UTC, with no analytics cookies.4 | About even |
| Forms | A contact form and a quote form with a live estimate, built in. Each request shows the pages the person looked at first.5 | Counts your own form's submissions as an event you add to its code.6 | Wunderly |
| Insights in plain English | “What we noticed”: insights from written rules, each with how it was counted. No AI.7 | We didn't find this on Fathom's pages. | Wunderly |
| Search, speed and accessibility checks | Weekly search, speed and accessibility checks, with a fix list.8 | We didn't find this on Fathom's pages. | Wunderly |
| Email reports | A Monday email with the week's figures, notes, requests and fixes.9 | Weekly on Mondays, or monthly, as many as you like.10 | About even |
When to pick Wunderly
Pick Wunderly if your site is there to bring in calls, messages and quote requests. It gives you the forms, lists who reached out and what they looked at, says what it noticed in insights with their methods, and checks your pages every week. You can try all of it without a card.
Sources
- Wunderly: Pricing, opened October 18, 2026
- Fathom Analytics: Pricing, opened October 18, 2026
- Wunderly Docs: Privacy on your site, opened October 18, 2026
- Fathom Analytics: Our data journey, opened October 18, 2026
- Wunderly Docs: Your two forms, opened October 18, 2026
- Fathom docs: Track form submissions, opened October 18, 2026
- Wunderly Docs: What we noticed, opened October 18, 2026
- Wunderly Docs: Weekly site checks, opened October 18, 2026
- Wunderly Docs: The weekly report, opened October 18, 2026
- Fathom docs: Email reports, opened October 18, 2026
Something here out of date? Write to support@usewunderly.com and we'll fix it.